Ch. 5 - Developing a Global Vision

Although an American company Apple manages to see the bigger picture in global marketing. The company has been doing very well up to recent years, infact it claims to have had a revenue of over $2000 (in millions) in just the 4th quarter of 2010. That is 30% of it's revenue! (numbers from apples official website). However Apple is ambitouse and it is making a push on it's global marketing. With stratagies like releasing its Iphone brand earlier over seas like in Europe and some places in Asia. As a result the Iphone is Apples most selling abroud product.

Apple is currently purchasing more billboards for ad's in foreign countries such as downtown Bai-jing (picture to the right). Apple has also stated that half of the the 40 new stores it opened this year were located overseas as opposed to in the U.S.A.

Apperantly the companies new marketing plans are working as Apples COF said "Apples international numbers are killer" refering to Chinas 144% growth in Mac sells this year and a 59% growth in sales in Spain. http://appleinsider.com/articles/10/07/20/apple_international_numbers_are_absolutely_killer.html