Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

In the last 36 years of it's excistance Apple Inc has turned itself into the worlds largest technology company and one of the worlds largest companies in market capitalization only a very close second to Exxon Mobile. Apple inc designs and manufactures computer software, hardware, and other populer consumer electronics such as the Ipod, Iphone, and most recently opened up a new market for computer tablets when it announced its first Ipad back in early 2010.

Apple's first head quarters was in a garage in Jobs hometown of Cupertino, CA. Jobs friend
Steve Wozniak had been experimenting for a few years on computer design until he had finally designed what was to become the Apple 1 in 1976. Jobs bulieved in his heart that the future was going to be bright for computer hardware/software. He insisted that they try to sell the device out of their homes ( about 200 units were produced) and thus in April of that year Apple inc was born.

Jobs (left) and Wozniak (right) working on their first line of computers.

 The companie tasted its first sample of succes in 1977 by having the company reach its first when it introduced the Apple 2. It was one of the first ever computers to have a color display and stylish design that proved to give Apple a competative edge.

Now in the modern times of the 21st century apple is a a major commercial power house. It continuesly is renovating the way people use personal notebooks with its stylish and top of the line hardware along with its advanced multi tasking software. Now a days Apple Shares of Apple reached an all time high of $330.26 during 2011's first regular trading session and expect to surpass Exxon later this year with the realease of the much anticipated Apple 5.