Ch. 17 - Advertising and Public Relations

compare the size of this urban naighborhood add to the one in
China covering a whole bridge

easily more than 10x the size of the ad above

If you ask and American in the U.S. and a Chinese citisen in China wheather or not Apple is an agressive advertiser chances are you will get two different answers. In a previous post I mentioned how it wasn't until recent years that Apples popularity really took off in foregn countries. Apple has decided to take a more sales orientated aprouch in foreign countries like China and Spain that they would normally take in the U.S.
In the U.S. Apple has established itself as a gold standard for music players and portable laptops, however products dont sell themselves and a creative and thoughtfull ad played every other commercial break can do wonders for sales. For example compare the two Apple comercials on the side. One from 1984 and their most recent one of 2012. Both are unique in their own way and very creative. Not excactly the type you would expect from an electronic company. Instead of simply telling you about the product Apple entertains you to keep you engaged and see the whole comercial which gives them time to introduce their product to you.


Not only has Apple tried to entertain you with their products but they also have had entertainers use their products. The company understands that celeberties, movies, and music have a strong influence in our society. So what Apple has done is put their products in the middle of a movie or show used by actors and entertainers such as Brad Pitt, and Justin Timberlake. That way you let your customers favorite idols do all the talking.