Ch. 10 - Product Concepts

As I have stated before Apple has worked to greatly seperate themselves from the pack when it comes to their products. You don't simply call an Ipod a MP3 player, or a Mac a computer. Through selective adveretising, clever names for products, and very customer frienly stores Apple is now in a league of it's own compared to most electronics companies.

To be more spacific Apple does it's homework. The companies look at the numbers, meaning sales, revenue, etc in different parts of the world. So in places where sales are lower then others the companie becomes more sales oriented while in the U.S. Apple does'nt try to persuay customers to break their loyalty from other companies any more. Instead Apple often finds itself competing with its own past products trying to sell a more current one.
Image, names, and slogans are also something that can not be over looked when looking at Apple as a whole success story. With it's traditional "I" put behind the name of most of it products Apple has helped build an identity for its products. As well as its stores that have an exclusive enviornment yet making the public feel like all of Apples products are accesable to the "average" user. Stylish, durable, and efficient. If the customer can have these concepts of any company (Apple) then it is likely to give that company his business.